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Values-Based Banking

Where you bank makes all the difference.

Paving the path forward

The Global Alliance for Banking on Values (GABV) is a group of banking leaders worldwide who share a common mission: to transform banking from a profit-only focus to one that’s transparent, sustainable, and genuinely supports people and their financial needs. We’re thrilled to be part of this community that values sustainable, community banking as much as we do.

Principles of values-based banking

Our principles keep our focus on what truly matters: our members and communities. That’s it.

Green

Putting social impact and sustainability at the heart of our business model.

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Serving our communities with a focus on our neighbors and local businesses, not the financial markets or shareholders.

Community

Forming long-term relationships with members to understand their goals and challenges better than anyone else.

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Building a self-sustaining credit union that is resilient to outside disruptions and made to serve generations to come.

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Leading the credit union in a transparent and inclusive manner, where members can serve on the Board of Directors to help guide us forward.

Megaphone

Embedding these principles in the culture of our credit union.

Become a member

Join EastRise.

Bank on values and discover the credit union difference.

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