What is Values-Based Banking?

Learn how to contribute to a more sustainable economy, simply by banking, with this informative infographic.

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What is values-based banking?

1. TRIPLE BOTTOM LINE APPROACH: Financial, environmental, and social prosperity at the heart of the business model
2. REAL ECONOMY: Grounded in communities, serving the real economy– real people and real businesses (not financial markets)
3. MEMBER CENTERED: Building lasting relationships with members and a direct understanding of their economic activities and the risks involved
4. LONG-TERM RESILIENCY: Self-sustaining and resilient to outside disruptions
5. TRANSPARENCY: Transparency and inclusive governance

CULTURE: All of these principles embedded in the culture of the credit union